When he returned to the U.S., Anthony was ready to put down some roots--permanently. He moved to Laguna, CA in 1979 and opened his own private salon in the house. People from all around the world came to get their hair cut and colored by Anthony Morrocco, as well as purchase his specialty shampoos, conditioners, and elixirs to solve anything from dandruff to non-genetic hair loss.

At first, Anthony was still compounding all of his products by hand in his home; however, due to the demand, eventually it was necessary to contract out the production of the products with a reputable and well-researched facility that would adhere to the same standards and schedule of production in accordance with the lunar cycle. These mass-produced revitalizers still weren't available directly to the public or on the internet but were instead sold in health food and specialty stores.

Before After

Starting in 2002, Anthony was able to bring the production of products back in-house and make them available to the general public online! The first official Morrocco Method factory was opened in 2002 in San Luis Obispo, California. Morrocco Method was the first in the world to set new standards in the marketplace of fine, organic hair care.

This allowed for the five element shampoos, and eventually other products, to be created from his formulas, but at a larger scale while still under his supervision. Although MM ingredients are sourced from all over the world to find the most potent, organic herbs, oils, and plants, everything always has, and always will be hand-made in batches in the USA.

Before After
Stay tuned for the conclusion...


Shampoo of the Week:
Earth Essence Shampoo

The Earth Essence shampoo is made with natural ingredients sourced from the earth, such as Montmorillonite clay and botanical proteins. Montmorillonite clay is a type of clay that is derived from sedimentary rock and is rich in minerals such as silica, calcium, and magnesium.

Potential benefits of using montmorillonite clay for the hair include:

  • Detoxification: Montmorillonite clay may help to absorb excess oil and impurities from the scalp, which can help to detoxify the hair and scalp.

  • Nourishment: The minerals found in montmorillonite clay may help to nourish the hair and scalp, improving their overall health and appearance.

  • Improved texture: Montmorillonite clay may help to improve the texture of the hair, making it smoother and more manageable.

  • Damage repair: The minerals in montmorillonite clay may help to repair damaged hair and reduce breakage.