Why Are Your Pet Shampoos Brown And Are They Color Safe?

The shampoo is brown primarily due to the raw apple cider vinegar and clay they contain. This makes sense because if you combined all the natural colors in a color wheel they would make brown. We do not add any artificial colorants or use chemically altered (bleached) or synthetic ingredients. The result is the natural brown color seen in our pet shampoos.

For white or mostly white pets, our shampoos are color safe.